Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.
GOOGLE ADWORDS SEARCH AND DISPLAY NETWORK
From time to time, we use Google AdWords Remarketing to advertise Private Will Services across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the our website you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.”
FACEBOOK CUSTOM AUDIENCE PIXEL
A custom audience pixel is a tiny piece of Java script code that we have incorporated into each of our web pages. This piece of code provides a series of functions for transmitting application-specific events and user-defined data to Facebook. We use custom audience pixels to record information about the way visitors use our website. For this reason, each of our web pages contains a custom audience pixel. This pixel records information about the user’s browser session, which it sends to Facebook, along with a hashed version of the Facebook ID and the URL viewed. Every Facebook user has a unique, device-independent Facebook ID that allows us to address and recognise users across a range of devices using the Facebook social network, so that we can address our visitors for commercial purposes using Facebook ads. The user information will be deleted after 180 days, until the user visits our website again. “Custom Audience from Your Website” respects your privacy. Thus, no personal information about individual visitors to the website will be disclosed to Private Will Services and we can only advertise to website customer target groups in a targeted way once the customer target group has reached a critical mass. This makes it impossible for Private Will Services to discover the identity of individual visitors.