Cookie Policy at Private Will Services

COOKIE POLICY

To improve your experience on our site, we may use ‘cookies’. Cookies are an industry standard and most major web sites use them. A cookie is a small text file that our site may place on your computer as a tool to remember your preferences. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Our website may contain links to other websites. Please be aware that we are not responsible for the privacy practices of such other sites. When you go to other websites from here, we advise you to be aware and read their privacy policy.

GOOGLE ANALYTICS

Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.

By using this website, you consent to the processing of data about you by Google in the manner described in Google’s Privacy Policy and for the purposes set out above. You can opt out of Google Analytics if you disable or refuse the cookie or disable JavaScript.

GOOGLE ADWORDS SEARCH AND DISPLAY NETWORK

Private Will Services makes use of the Search and Display Networks of Google Adwords to advertise to its customers. Please read Google’s Privacy Policy – Advertising module to learn more about the cookies that are used

GOOGLE REMARKETING

From time to time, we use Google AdWords Remarketing to advertise Private Will Services across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the our website you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.”

Users may opt out of Google’s use of cookies by visiting the Google Advertising Opt-out Page. Users may opt out of Google Analytics by visiting the Google Analytics Opt-out Page. Users may opt out of third party vendor use of cookies by visiting the Network Advertising Initiative Opt-out Page.

FACEBOOK CUSTOM AUDIENCE PIXEL

A custom audience pixel is a tiny piece of Java script code that we have incorporated into each of our web pages. This piece of code provides a series of functions for transmitting application-specific events and user-defined data to Facebook. We use custom audience pixels to record information about the way visitors use our website. For this reason, each of our web pages contains a custom audience pixel. This pixel records information about the user’s browser session, which it sends to Facebook, along with a hashed version of the Facebook ID and the URL viewed. Every Facebook user has a unique, device-independent Facebook ID that allows us to address and recognise users across a range of devices using the Facebook social network, so that we can address our visitors for commercial purposes using Facebook ads. The user information will be deleted after 180 days, until the user visits our website again. “Custom Audience from Your Website” respects your privacy. Thus, no personal information about individual visitors to the website will be disclosed to Private Will Services and we can only advertise to website customer target groups in a targeted way once the customer target group has reached a critical mass. This makes it impossible for Private Will Services to discover the identity of individual visitors.